adidas and Beyoncé reveal the second product offering in their partnership with the adidas x IVY PARK collection. Referred to as “Drip 2”, the extensive collection includes apparel, featuring several pieces with inclusive sizing and gender-neutral performance gear, footwear, accessories and will be available online and in-store at thegoodlife. on Friday October 30th.
“This is my Park”
Revealed through a series of images and videos featuring Beyoncé, the artist and creative visionary asks viewers to find their park – the place, imagined or real, that defines and centers them. `
“Where is your beast mode? What drives you? Where do your dreams lie? What is your motivation? The answer – “your park” and the second collection from adidas x IVY PARK. Inspired by the inner beauty, strength, resilience and energy of artists who have found their respective parks, Beyoncé and adidas celebrate remaining positive and always finding joy.”
The adidas x IVY PARK collection pushes the boundaries of traditional performance apparel and delivers a collection that’s effortlessly functional, relentlessly stylish, and always inclusive. The items are rendered in a vivid colour palette of real coral, mesa, yellow tint, dark green and green tint.
Drip 2 collection features a wide range of items that utilizes UNITE FIT as the new standard of inclusive and genderless sizing, allowing an impressive size range for the apparel collection in several styles. The collection also includes an impressive range of accessories from a selection of belts, socks and hats to functional belt bags, fanny packs as well as a duffle bag that complements the utility and versatility of the apparel collection.
The collection also expands its footwear range with six new styles as well as updated colourways of the IVY PARK UltraBOOST, Nite Jogger and Super Sleek 72 silhouettes, while introducing the IVY PARK Forum sneaker in both Mid and Lo executions. The footwear reinterprets classic adidas silhouettes and incorporates innovative lacing and hook systems to allow for clipping shoes to a gym bag.
The adidas x IVY PARK collection will release online and in-store on a first come, first served basis this Friday October 30th.
