Introducing Wood Wood

by teamgoodlife.

thegoodlife. is delighted to bring Wood Wood on board to expand our growing collection of apparel and accessories.

Wood Wood is a contemporary fashion house founded in 2002 by Brian SS Jensen and Karl-Oskar Olsen. The natives from Nørrebro, Copenhagen set out with a goal to influence culture through contemporary and accessible streetwear. The pair had seen enough of early ’00s fashion and wanted to create a brand inspired by ’90s graffiti and street culture. They wanted to base their brand on authenticity while merging aspects from music, art, and skateboarding.

Today, the brand has evolved into a multifaceted fashion house. Their inclusive take on fashion draws inspiration from both the underground and designer fashion, whilst incorporating its Scandinavian style into its releases. Seasonal collections feature prints, patterns, and fabrics which are created in-house to ensure the brand meets its rigorous standards.



Collaborations with established brands have further expressed the brand’s ethos, with the likes of adidas, Reebok, and ASICS jumping on board to be a part of the fashion-forward design team.

Shop adidas Consortium Forum Low x Wood Wood here.

“Wood Wood is much more than a brand. It’s about style and attitude. We were raised with the desire to evolve constantly, and we’ll keep on taking the brand even further by combining elements of underground and high-end into our very own aesthetic”. – Karl-Oskar Olsen, Co-founder.

Our first collection of Wood Wood apparel is available now, online and in-store. Tap here to shop the full collection.

RECENT ARTICLES