New Balance & thisisneverthat

by teamgoodlife.

Since its establishment in 2009, thisisneverthat has continued to deliver compelling, straightforward takes on traditional streetwear. Helping to re-launch the 2002R in 2020, thisisneverthat are back in 2022 with a new release of the silhouette, this time opting for a much cleaner look for the collection headliner.  Neutral grey and tonal whites command attention on the sneaker, with navy overlays and accents sitting closely. The shoe is complete with a mesh and suede overlay upper, which includes sleek curves and cutout segments to enhance a futuristic look and feel.



thisisneverthat are also taking on the 1906R, a running silhouette from the early 00s, that has lately become a somewhat out-of-rotation sneaker model for New Balance. Unlike the 2002R they have employed a much more aged aesthetic to this silhouette, adding what seems to be ‘blemishes’ to the mesh on the upper of the shoe. However, with reflective synthetic overlays and an outsole made for superior shock absorption, the core components of the 1906R remain true to its form as the once retired model is ready for its comeback.




New Balance x thisisneverthat collection is available here.

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