Korean menswear label thisisneverthat is continuing to grow its collaborative catalog with New Balance, revealing an official look at its highly-anticipated 550 model. The brands have worked together across numerous silhouettes, reimagining New Balance’s 1906R, 2002R, and more. thisisneverthat is no stranger to collaboration, uniting with G-SHOCK, Champion, and Suicoke in 2023.
Following initial teasers shared earlier this year, thisisneverthat’s aged 550 collaboration has finally arrived. The low-top silhouette will come in three fresh colourways, officially debuting the “Brown” version first. The classic basketball sneaker receives dusty canvas uppers with rustic appeal, boasting cracked leather medial “N” logos and contrasting “550” forefeet branding. thisisneverthat and NB lettering land on opposite heels, while bronze eyelets, co-branded tongue tags, and blacked-out rubber soles round out the design.
New Balance x thisisneverthat BB550 in “Brown” is now available online and in-store.