adidas Consortium x A Kind of Guise - An Elevated Poolside Experience

August 07, 2018

adidas Consortium x A Kind of Guise - An Elevated Poolside Experience

The adidas original UltraBOOST first launched in the early months of 2015 and quickly established itself as an impressive example of the high-performance functionality and meticulous craftsmanship adidas is now known for. Later that year, adidas formed the UltraBOOST Collective as an opportunity for some of the most revered brands and designers from around the world to create their own unique take of this coveted silhouette.

In FW18, Munich-based brand, A Kind of Guise, teamed up with adidas Consortium and created the fictitious ‘AKOG Athletic Club’. Imagining the perfect holiday experience as a mix of gentle laps coupled with pool lounging. 

Taking cues from the lush lemon groves and Mediterranean coastline, the AKOG UltraBOOST comes with a chalk white Primeknit upper that has a raised, rippling wave effect and an uncaged construction with wide, wraparound tonal lacing to emphasise the subtle yet distinctive textures. The white BOOST is covered in a bright yellow, marble-effect outsole that lends enough colour to catch the eye of fellow holiday-makers.

The bright yellow premium velour towel, is playfully adorned with the slogan: ‘No Worries We’ve Done This Before’, that reinforces the mantra of those who are equally at home hitting the poolside pavement or relaxing under the sun.

The Good Life will be releasing the AKOG x adidas UltraBOOST in-store and online on the 25th August 2018