adidas Originals and Italian apparel brand C.P Company have joined forces for their first ever collaboration as a ‘thank you’ to their fashion-loving football fans.
For generations, football enthusiasts have been devoted to both brands, spontaneously pairing adidas trainers with C.P. Company garments both on and off the terraces. Now there is a collection that sees both iconic brands (with such strong identities) bravely evolve pieces simultaneously without betraying their origins.
This is a collaboration that pays homage to the loyalty of our fanbase,” says Lorenzo Osti, son of C.P. Company founder Massimo Osti (the Godfather of Italian Sportswear).
“It couldn’t be more authentic, because the love of the two brands was already there. We just made it official.”
With a shared passion for quality and innovation, the pair have reworked an array of iconic pieces encompassing both apparel and footwear styles. The Good Life will be releasing six items from the collection including the Kamanda, the Kamanda Made In Italy, the Marathon, the hoody (Collegiate Orange), the Explorer Jacket and the T-shirt.
A mere glance at the details of this collaboration tells you this relationship was powered by a tremendous amount of trust.
“There was never any single, fundamental point where we didn’t immediately ‘get’ each other. Working with that kind of understanding is very special indeed.” Says Paul Harvey, lead designer at C.P Company.
The adidas Originals x C.P. Company collection will be launching at The Good Life on 24th August 2018.