adidas and Japanese streetwear titans NEIGHBORHOOD continue their longstanding collaboration, which first started in 2005, with a new capsule in FW18 built around an exclusive new graphic by Cali Thornhill DeWitt.
From their initial collaboration on the Superstar, the partnership between the two brands continues to grow and evolve. Takizawa, founder of NEIGBORHOOD, spent his youth around Japanese motorcycle teams and his counterculture/subculture instincts are at the heart of NEIGHBORHOOD. Each new collaboration sees Takizawa and adidas mining sportswear’s rich countercultural and tribal associations to create something both iconic and completely new. “Creating a design that does not already exist was the original concept when we first worked together,” says Takizawa.
Staying true to these ideals, the FW18 capsule collection is inspired by a distinctly Japanese take on the classic sportswear of football terrace culture and the re-appropriated military garb of nomadic motorcycle gangs. Each piece features graphics by Los Angeles-based artist Cali Thornhill DeWitt. Considered a cultural oracle and a mainstay of the transgressive L.A. punk scene, DeWitt embodies the countercultural spirit of adidas x NEIGHBORHOOD - from appearing in drag on the CD artwork of Nirvana’s “In Utero” to designing Kanye West’s provocative 2016 tour merchandise.
His work on this collaboration features NEIGHBORHOOD’s iconic ‘Old English’ font and a new ‘target’ graphic that invokes the ‘Mod’ culture that evolved into terrace culture. The words ‘Survive’ and ‘Under Attack’ evoke the rebel spirit of the terraces. The footwear collection available at The Good Life features updated takes on terrace favourites, the Kamanda and the i-5923, in military inspired colourways. The buttery nubuck versions of the Kamanda features the iconic, adidas Samba-inspired sole along with new asymmetric lacing, debossed NEIGHBORHOOD lettering and DeWitt’s tonal graphics.
Alongside these sneakers, the capsule also contains track tops embroidered with the signature graphics, as well as, organic cotton long and short-sleeved tees that evoke the training tops of football teams in the 70s and 80s that round out the collection.
The Good Life will release the adidas x NEIGHBORHOOD FW18 collection on September 1st 2018