adidas Originals and Pharrell Williams continue their long-standing collaboration with their latest HU series.
Consisting of two footwear styles and a jacket, the collection pays homage to the colourful traditions of East Africa while reiterating the belief that running in the region has the power to transform lives.
In describing the collection, Pharrell expresses his fondness for the peaceful, meditative nature of running and the desire to design something that was the perfect balance of breakthrough performance and style.
“Why not go back to the motherland and take inspiration from such a vivid and rich culture? Why not create a tribute to this incredible sport?” Pharrell Williams.
Using bold colour and tribal cues, the collection offers a respectful nod to the region in a fun and fearless way. Tones of aqua, scarlet, yellow, collegiate green, and collegiate purple have been used on the NMD HU collection featuring a white upper with the slogan options "MOTHER LAND', 'EMPOWER, INSPIRE' and Swahili "MIELE, MBELE" (translating loosely to forever forward). With a TPU lace cage and a BOOST midsole, it ensures all the comfort and performance you can expect from adidas.
Alongside the inspirational NMD HU, stands a Tennis HU V2. Featuring an EVA midsole, suede overlays, unique lacing mechanism and leatherised eye-stay lace holders, the silhouette has a raw, down to earth feel that’s representative of African craftsmanship.
Finally, the collection wraps up with a SOLARHU track top. A track style jacket that fuses sports and tribal African design. Lightweight, double-layered with African style cues, this woven track top marks the beginning of a Pharrell Williams SOLARHU journey.
The full pack is set to drop at The Good Life on Saturday August 18th.
Live Raffle Guidelines (NMD SOLARHU):