adidas Originals x The Good Life - EQT Launch Event

August 24, 2017

adidas Originals x The Good Life - EQT Launch Event

When the Equipment sneakers debuted in the early '90s, its revolutionised approach set new standards for high performance and cutting-edge style in the running world. and nearly 3 decades later this iconic franchise continue to set standards.

With the latest renditions of this silhouette, adidas is looking to bring back integrity to fashion for the new generation. When searching for originality, we tend to go too far. When in fact, if we strip things back to basics, and remove all the fluff, focusing on building solid blocks, the outcome tends to have more substance.

Everything that is essential, nothing that is not. 

adidas Originals in collaboration with The Good Life Space brought to life the brands core ethos in an event focused on going back to basics.

Have a look at the recap of the event in the video below and navigate to our website to find EQT's that are currently on offer.