The Air VaporMax, dubbed the pinnacle of Air by Nike, represents a new era in Nike innovation. "It's changed our whole philosophy on how we design for Air", says Cushioning Innovation Designer Zachary Elder.
With the VaporMax, the designers wanted to truly capture the feeling of 'running on air'. The designers started by restructuring the Air unit so they could attach it directly to the upper. "That was the biggest challenge", says Tom Minami, Senior Footwear Designer—but it was worth it. "Without any midsole or sockliner, you get to feel the Air in a whole new way". In previous Air Max models, the goal was to fill the sole with as much Air as possible, but in the VaporMax, the focus is on using the Air efficiently. "As you step down, each lug gets pushed into the Air unit, ramping up the pressure", Elder explains. "As you step off, the pressure releases, creating that springy bounce". It took Nike seven years from ideation to its initial release in 2017 to perfect and this new approach
The new iteration of this silhouette, the Air VaporMax Moc, is a stripped down version of the original release. Nike removed the laces on the upper and replaced them with a solid-toned elastic strap to keep feet in place. The ankle is also elasticated, making it easy to take the sneakers on and off. A giant Swoosh on the forefoot strap and tongue branding completes the sleek runner look.
Release Date: 25th January 2017