ASICSTIGER has joined forces with British subcultural innovators YMC (You Must Create) for the first time with an original interpretation of the Gel-Lyte XT silhouette.
Launching on October 26th, the collaboration sees YMC Design Director, Fraser Moss, fuse psychedelic 1970’s-inspired colour palettes and fabrics with the stark yet beautiful mountains and landscape of the Welsh countryside.
Behind the scenes, mood-boards centred on ‘1970’s UK hill trekking' as opposed to ‘hiking’ are mixed up with the identity of the culture of ‘Britishness'. Using this play on British humour, YMC took the collection to the streets of Newport & the Welsh hills to capture a hiker’s journey vs. two street kids.
Each pair features an XT (extra traction) rugged outsole, D-ring middle eyelets, a mountain logo inspired by ASICS' archival outdoor series. The quilted construction on the vamp and quarter panel represent the quilted jacket and sleeping bag combination used on camping trip. Accompanying the kicks is a matching pair of socks.
The Good Life will be releasing the limited edition capsule collection online at 00:00 GST on Friday October 26th.