For Kendrick Lamar, fashion and lifestyle are one and the same. “When we are talking about lifestyle, we are talking about real lives, actual people,” he explains.
The fourth collaboration between Nike and Lamar sees the rapper create the Nike Cortez Kenny, which takes the classic look of the Cortez and adds a simplicity and convenience of use from a Los Angeles staple: the house shoe.
“House shoes have always been part of LA culture,” says Lamar. The Kenny IV was designed with ease and comfort of the slipper in mind, but also allowed people to still feel sleek. “The shoe is all about being able to get up and just go out in style.”
The easy slip design, features an oversized tongue on a predominantly white upper contrasted with orange hits on the midsole, stitching and tongue details. Moving away from the traditional lacing system, the Cortez Kenny IV uses lace-like drawstring and a toggle fixture at the heel.
Similar to his previous releases, the inner lining of the Cortez boasts the phrase, “Preferably Wear With Shorts And Tall Socks”, serving as a subtle nod to both the sneaker and Lamar’s Southern Californian roots.
The Good Life releases the Nike Cortez Kenny IV online on Friday 26th October at 00:00