ASICS announced a fashion-food collaboration with leading global retailer END. for the launch of END. x ASICSTIGER GEL-Lyte III ‘Wasabi’.
The new split tongue model packs some serious heat drawing on flavor from the native Japanese herb Wasabi, designed to whet the appetite of sushi enthusiasts around the world.
Originating from Asia, Wasabi is typically found growing alongside stream beds in the mountain river valleys of Japan. Authentic forms of this Far Eastern delicacy are typically served as an accompaniment to traditional Japanese sushi dishes such as sashimi.
GEL-Lyte III’s ‘Wasabi’ uppers mimics the seafoam green colour of Wasabi, paired with gunmetal ASICS stripes depicting the rocky regions in which the herb originates. Tropical peach tones also feature, designed to complement the green, just like the pairing of sashimi, wasabi and pink pickled ginger.
GEL-Lyte III ‘Wasabi’ sneaker pushes the boundaries on its debut, with its sole, GEL cushioning and signature split tongue. The collaboration will also be celebrated with an END. Japanese character patch on the tongue, dual-branded leather foot bed and heel patch.
The Good Life will release the Gel-Lyte III 'Wasabi' on 14th March 2018