Nike Air Max 1 OG - 30th Anniversary of an Icon

September 22, 2017

Nike Air Max 1 OG - 30th Anniversary of an Icon

Developed by Mark Parker and designed by Tinker Hatfield, this is the shoe that dared to be different. By contrasting bold red with clean white, the shoe showcased the first ever Visible Air unit, and boasted a new midsole foot frame, heel notch and lace locks, making the Air Max 1 a bubbling cauldron of Nike innovation.

It is considered by many to be one of the greatest sneakers in history, and continues to be a coveted item in its various special edition colourways, limited issues, and collaborations.

Through the years as the debut Air Max captured the hearts of many, the design was upgraded and slightly altered to elevate comfort while meeting the needs of everyday casual wear.

People noticed, and as the changes and upgrades continued, Air Max connoisseurs across the globe began to yearn for the “golden era” shape that took over the late ‘90s and early 2000s. As it became time to decide how to celebrate the Air Max 1’s 30th anniversary in fitting fashion, the Nike Sportswear Footwear design team was determined to get back to that silhouette that everyone loved.

The 30th anniversary Air Max 1 kept the originator in mind, including several nods to the debut 1987 Air Max. From the toe box mesh to the three-piece tongue and flat laces, the Air Max 1 recraft includes several details not seen since the release of the Air Max that started it all three decades ago.

The original “University Red” colourway is due for a return on September 23rd at The Good Life Space.