Berlin-based tech apparel brand Acronym and Nike have teamed up once again for another highly sought after drop. With zero marketing, the German technical apparel brand, has found cult success with a single-minded focus on function.
Acronym was founded in 1994 by Errolson Hugh and Michaela Sachenbacher and is still to this day an incredibly lean and agile operation. The founders are more likely to refer to themselves as a guerrilla unit than a clothing company but have been producing their own label since 2002. Their style is sleek and futuristic, tough, functional and undeniably cool. It's so packed with performance features that they even offer a glossary to help customers interpret them.
The ACRONYM x Nike Air Presto collaboration exhibits boisterous graphic prints in three distinguished colourways; Race Pink and Photo Blue, Dynamic Yellow and Black or a more subdued Cool Grey and Black.
True to Acronym form, no technical detail has been spared with an extended ankle collar, dual zipper enclosure system, neoprene material and a signature lacing cage keeping comfort and laser focused functionality top of mind.
Technologically modified for a more expressive human experience, the ACRONYM x Nike Air Presto are futuristic, functional and creatively disruptive, making a serious statement both on, and off foot.
The Good Life will be releasing the ACRONYM x Nike Air Presto in-store on a first come, first served basis on the September 20th 2018.
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