Pharrell x adidas NMD Hu “Holi Festival” Pack

March 09, 2018

Pharrell x adidas NMD Hu “Holi Festival” Pack

Inspired by the Hindu Holi festival (a celebration of peace, love and equality), The Pharrell x adidas NMD Hu “Holi Festival” Pack is set to release on March 16th.  

Earlier this month the Blank Canvas colourway was released and was meant to be worn during the festival so the white canvas becomes wildly coloured in powder.

The upcoming March 16th pack will release in 3 different colourways. 

  1. Core Black/Deepest Purple-Core Black
  2. Pink Glow/Flash Green-Lab Purple
  3. Chalk Coral/Flash Green-Lab Purple
To mark this exciting release, The Good Life, will be running a raffle with the following guidelines:
  • In-store registration only
  • Raffle opens on Monday March 12th at 11am GST
  • Raffle Closes on Wednesday March 14th at 8PM GST
  • You can register for all 3 colours
  • You may win more than 1 colourway
  • Only 1 registration per person - any duplicate registrations will eliminate you from the raffle
  • Please bring your original ID for registration (Emirates ID, Passport, or Driving Licence)
  • You can only register in your size
  • Winners will be announced on March 15th and much collect their pair on Friday March 16th
  • Price: AED1,145

WHAT IS HOLI?

Holi, known as the ‘Festival of Colour’, is a Hindu festival that takes place over two days in March. It is a celebration that symbolises the victory of good over evil, and the arrival of spring. Many use this festive day to come together to play, laugh, forgive and repair broken relationships.

Although Holi originates from India and Nepal, the festival is now celebrated all over the world and is split into two different events: Holika Dahan and Rangwali Holi.

Holika Dahan, takes place on the eve of the first day and is a ritual where people gather at a bonfire to pray that their internal evils be destroyed. The next morning, the Rangwali Holi event happens– a free-for-all festival where bright coloured gulal powder is thrown over one another in celebration.

Four main gulal colours are used to symbolise different Hindu values:

  • Red: Love and fertility
  • Blue: The colour of Lord Krishna
  • Yellow: Knowledge and happiness
  • Green: Spring and new beginnings

Holi comes from different Hindu legends, however two are considered as the most likely origins.

The most well-known is the story of the demon king Hiranyakashipu, and the struggle with his demon sister Holika, his son Prahlada, and Lord Vishnu. Prahlada, seeing his father turn evil when he was granted immortality, decided to kill him. When the king caught wind of Prahlada's plan, he enlisted the help of Holika. She lured Prahlada into a bonfire but was instead killed herself. Then Lord Vishnu appeared and destroyed Hiranyakashipu. The story shows the victory of good over evil. 

The second relates to the legend of Krishna. Embarrassed by his dark blue skin, Krishna told his mother he was worried his love Radha would not accept him. She advised him to colour Radha's fair complexion with different colours to make her like himself. When he did, they became a couple.