Red Bull Kicks Art: Turning Sneakers into Artistic pieces

November 23, 2017

Red Bull Kicks Art: Turning Sneakers into Artistic pieces

Red Bull Kicks Art is a concept that is brand new to the UAE, fusing art with the comfiest footwear known to man: the humble sneaker. This event will offer the region’s creative cats the opportunity to come up with their very own unique sneaker design – and even the chance to bring it to life.

HOW TO GET INVOLVED

It’s simple. participants are welcome to submit their design on the Red Bull Kicks Art microsite www.redbull.com/kicksart After the final submission deadline, friends, family and just about anyone can log on to vote for their favourite design. The top 10 sneaker designs with the most votes will come to life then – with the help of the artists themselves through an exclusive workshop at The Good Life Space in Al Serkal – and showcased at a one-off Red Bull Kicks Art gallery at Sole DXB 2017 between 7-9 December 2017.

SOLEMATES

During the showcase, all of Sole DXB’s attendees will get to choose their favourite pair, with the most popular named the winning design of 2017. The individual to emerge victorious will not only walk away *in* their own laser-edged pair of kicks, they’ll also get to be part of a very special photo shoot with their fancy footwear. But best of all, there’s an opportunity to be showcased and sold at The Good Life.

Can you transform the sneaker into a piece of Art? Follow @RedBullUAE for updates.