On Saturday, 21st July, The Good Life kicked off the release of the Nike x Parra Air Max 1 and Zoom Spiridon with an in-store raffle that drew in a large crowd.
Responsible for some of the most coveted and iconic Air Max 1 colourways in history, including the 2005 "Amsterdam" and the 2010 "Cherrywood"), Dutch artist Piet Parra once again didn’t disappoint. His re-imagined Air Max 1 and Zoom Spiridon had fans lining up in anticipation.
Given the hype and excitement around the release, The Good Life felt it was only fair to implement a live in-store raffle to make the release as transparent as possible. The rules were no different than any other big release that The Good Life has run in its 10 years of existence - customers were only able to register in their true size and winners had to walk out of the store with the shoe on foot. Any ill-fitting pairs went back into the raffle draw.
Watch the video below to check out some of the lucky winner and see live footage from the day.
For further details about the silhouette design and Parra’s inspiration click here