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Beams Plus is a private-label brand from Japan’s BEAMS, created in 1999 to preserve and reinterpret the timeless appeal of classic American menswear.

Drawing inspiration from the U.S. “golden era” of the mid-1940s to mid-1960s, a time of rapid economic growth and the rise of mass production, Beams Plus focuses on the four foundational style categories of that period: American traditional, workwear, sportswear, and military.

These functional uniforms, each rich in detail and purpose, form the blueprint for today’s basic wear. Beams Plus updates these styles with a modern lens, crafting authentic, high-quality garments that honour their origins while remaining relevant today.

For Spring/Summer 2025, Beams Plus continues its mission of delivering modern basics rooted in tradition, with elevated fabrics, refined detailing, and a timeless sense of purpose.