ASICS

Founded in 1949 by Kihachiro Onitsuka in Kobe, Japan, ASICS has become a global leader in performance footwear and technical apparel. Built on a deep understanding of biomechanics, the brand pioneered innovations in shock absorption and comfort, most notably with its iconic GEL™ technology, first introduced in the 1980s. What began as a running brand has since evolved into a favourite among athletes, walkers, and sneakerheads alike.

ASICS strikes a rare balance between function and design. Its sneakers are engineered for movement, but embraced for everyday wear — from long-distance runs to daily commutes and street style. Modern classics like the GEL-KAYANO, GEL-NIMBUS, GT-2160, and GEL-CUMULUS continue to deliver all-day comfort, technical detail, and timeless appeal.

At thegoodlife., we curate a considered selection of ASICS styles for the UAE’s active and style-conscious community. Expect performance icons, reissued favourites with a Y2K edge, and exclusive collaborations that rework sport classics through a modern lens.

Shop ASICS online or in-store at thegoodlife. Dubai, with fast delivery across the UAE.