adidas Originals by Wales Bonner SS25: Where City Meets Shore

For Spring/Summer 2025, adidas Originals and Wales Bonner return with a collection that steps beyond sport and style and offers a cultural journey. Inspired by the vibrant atmosphere of global port towns, this latest chapter blends the energy of the city with the stillness of the coast.

Shot by photographer Oliver Hadlee Pearch, the campaign unfolds along the beaches and ports of Barcelona. The visuals strike a balance between raw urban vibrance and wide-open serenity, capturing the rhythm of life at the intersection of movement and stillness. It’s expressive, playful, and deeply considered, much like the collection itself.

At the heart of the collection is the WB Karintha, a brand-new silhouette and a first for the partnership. Entirely conceived by Wales Bonner, the design stays true to adidas codes while expressing a distinct identity. The low-profile outsole features a contrast grip pattern that climbs the sidewalls, setting the stage for two striking versions: one in glamorous sequinned satin with brown trim, the other in understated toffee suede with minimalist Three Stripes detailing. Each pair balances casual elegance with refined intention.

Complementing the footwear is a tightly edited apparel lineup, grounded in coastal ease and athletic heritage. Highlights include the Light Parka and matching shorts, as well as a textured Knit Polo Shirt and easy T-Shirt, all designed with the relaxed sophistication that defines Wales Bonner’s world.

Founded in 2014 by Grace Wales Bonner, the eponymous label blends European tailoring with an Afro-Atlantic spirit to redefine modern luxury. Rooted in deep cultural research and a multidisciplinary approach, Wales Bonner explores identity through soulful design and storytelling. What began as a menswear label has expanded into a broader expression of style, earning international acclaim and collaborations with brands like adidas Originals and Dior.