Apparel

Discover the latest in men's and unisex apparel, thoughtfully curated for style, versatility, and lasting quality. This is a collection built around timeless wardrobe staples — from Japanese craftsmanship to British workwear and sport-inspired streetwear — all selected for their distinct perspective and easy wearability.

Explore Japanese brands like Kaptain Sunshine, Snow Peak, Goldwin, and BEAMS Plus, known for their technical performance, premium fabrics, and subtle detailing. Tap into Scandinavian simplicity with Norse Projects, or explore sport-led pieces from Palmes Tennis Society, a label rooted in tennis culture and community. For modern British staples, Universal Works delivers contemporary workwear with a relaxed feel.

From technical outerwear and selvedge denim to lightweight shirting, graphic tees, and elevated everyday layers, our apparel is built for daily life — comfortable, well-crafted, and effortlessly styled. Whether you're navigating the streets of Dubai or dressing for travel, thegoodlife. brings globally respected labels from Japan, Europe, the UK and beyond to the Middle East.

Shop premium men’s and unisex apparel online or in-store, with express delivery across the UAE and the region.