ASICS

ASICS is a leading global athletic footwear and apparel brand. Founded in 1949 by Kihachiro Onitsuka, the Japan-based company is a longtime leader in technical and manufacturing, its GEL technology has made their sneakers a favourite of walkers and runners across the track, trail, and city streets due to their comfort and high-level shock absorption. Shop the ASICS GT-2160, GEL LYTE, Kayano and more at thegoodlife.

ASICS – Engineered Comfort from Japan to the World

ASICS is a global leader in performance footwear and apparel, founded in 1949 by Kihachiro Onitsuka in Kobe, Japan. Originally launched as Onitsuka Co., Ltd., the brand quickly gained recognition for its innovation in running shoes — from early basketball models to marathon-ready racers. The company’s GEL technology, developed in the 1980s, revolutionised sneaker cushioning with shock-absorbing gel inserts designed to enhance comfort and reduce injury. That same focus on biomechanics and technical excellence continues to define the brand today.

Across decades, ASICS has built a loyal following among athletes, distance runners, walkers, and now sneakerheads — evolving beyond the track to become a staple in modern lifestyle and streetwear. From trail-equipped silhouettes to reissued ’90s icons, ASICS blends science with style in a way that feels both purposeful and fresh.

ASICS At thegoodlife.

At thegoodlife., we’ve curated a tight selection of ASICS favourites for the UAE’s active and style-conscious community. Expect performance classics like the GEL-KAYANO and GEL-NIMBUS, alongside archival hits like the GEL-LYTE III and GT-2160 — loved for their Y2K edge and low-key utility.

Our lineup also includes limited-edition colourways, regional exclusives, and collaborations that rework sport classics through a fashion lens. Whether you’re logging kilometres, leaning into techwear, or just after something different to pair with cargos, ASICS delivers comfort with intention.

Shop ASICS sneakers online or in-store at thegoodlife. Dubai, with fast delivery across the UAE.