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Norse Projects

Created for Life — Good for All Seasons

adidas SPZL F.C.

Fall Winter 25

Pop Trading Company

Fall Winter '25

Pop Trading Company is an Amsterdam-based skate brand defined by clean design, quality construction, and a uniquely European approach to streetwear. Fusing skateboarding roots with elevated fashion sensibilities, the label has carved out a space that’s both authentic and forward thinking.

For Autumn/Winter 2025, Pop reintroduces its core silhouettes alongside new seasonal styles, graphics, and textural updates. The collection blends playful design with refined form, echoing Amsterdam’s skate culture while continuing to evolve its world of modern, wearable style.

Shop Pop Trading Company FW '25

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Air Jordan 1 'Shattered Backboard' | thegoodlife.
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The Return of the Air Jordan 1 ‘Shattered Backboard

In the world of sneakers, few stories carry the weight of Michael Jordan’s 1985 exhibition game in Trieste, Italy. That moment he drove to the rim with such force that he shattered the backboard is...

adidas Originals by Wales Bonner SS25 | thegoodlife.
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adidas Originals by Wales Bonner SS25: Where City Meets Shore

For Spring/Summer 2025, adidas Originals and Wales Bonner return with a collection that steps beyond sport and style and offers a cultural journey. Inspired by the vibrant atmosphere of global port...

adidas Originals and Sporty & Rich | thegoodlife.
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adidas Originals and Sporty & Rich: A Celebration of Court Heritage

This season, adidas Originals and Sporty & Rich return with a collection rooted in classic tennis culture, elevated through a clean, modern lens.

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