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Beams Plus is a private-label brand from Japan’s BEAMS, created in 1999 to preserve and reinterpret the timeless appeal of classic American menswear.

Drawing inspiration from the U.S. “golden era” of the mid-1940s to mid-1960s, a time of rapid economic growth and the rise of mass production, Beams Plus focuses on the four foundational style categories of that period: American traditional, workwear, sportswear, and military.

These functional uniforms, each rich in detail and purpose, form the blueprint for today’s basic wear. Beams Plus updates these styles with a modern lens, crafting authentic, high-quality garments that honour their origins while remaining relevant today.

For Spring/Summer 2025, Beams Plus continues its mission of delivering modern basics rooted in tradition, with elevated fabrics, refined detailing, and a timeless sense of purpose.

Universal Works continues to deliver timeless, workwear-inspired pieces that blend British heritage with contemporary design. The SS25 collection leans into timelessness over trend, offering clothing that goes beyond the season, the place, or the moment.

This isn’t about themes or fleeting stories. It’s about a universal thread — style with substance — that connects people from Tokyo to King’s Cross. Built for real life, not runways, it’s made for mixing old with new, layering light with warm, and pairing everyday staples with fresh shapes.